SOG Signs Bass Fishing Champion Mike Iaconelli As Spokesperson

Bassmasters Classic Winner, Angler of the Year, TV Star and Author to Develop Line of Specialty Knives and Tools Specifically Designed for Bass Fishing in Conjunction with SOG

January 27, 2010 Lynwood, WA - - SOG Specialty Knives and Tools, LLC ("SOG"), a leading manufacturer and marketer of specialty knives and tools, has announced that Mike Iaconelli will serve as spokesperson for the brand.

Iaconelli is a winner of the 2003 Bassmasters Classic, Bassmasters 2006 angler of the Year, host of "City Limits Fishing" on Versus television and author of Fishing on the Edge.

"There is no personality that better defines competitive bass fishing today than Mike Iaconelli," says Spencer Frazer, Chief Executive Officer and Founder of SOG. "His energy, talent and dedication are primary drivers contributing to the growth of this sport. We are delighted to have Mike as our partner and look forward to combining his knowledge and insight into bass fishing with our experience in design to develop knives and tools that will enhance both the experience and success of those who share a passion for bass fishing. Like our brand, Mike is authentic. With his guidance, we're excited to be increasing our presence in the bass fishing world."

As spokesperson for SOG, Iaconelli will be appearing in brand advertising and on the company's website, as well as conducting promotional and publicity appearances. He will also actively work with SOG in the development of new products.

"From an early age, I realized how important quality knives and tools specifically designed with the bass angler in mind were to success," says Iaconelli. "SOG's dedication to quality, authenticity, innovation and the needs of the consumer have made them the leading brand among outdoorsmen and I am anxious to build their presence in the bass fishing world and to leverage their experience with my ideas for the types of knives and tools I have always dreamed of but not been able to find."

Iaconelli has been fishing his entire life and was introduced to competitive bass fishing upon graduating high school. In 1994, he won the 1994 B.A.S.S. Top 100 as an amateur and while still in college. Among his many championships and tournament titles, Iaconelli was the 2003 Bassmaster Classic Champion, 2006 Bass Angler of the Year and last year took second place in the Bassmaster Classic. The author of Fishing on the Edge (Random House, 2006), he is the star and host of "City Limits Fishing" on Versus television.

SOG was founded in 1986 by Spencer Frazer, a former R&D tool and die maker for the Top Secret Black Projects Division of the aerospace defense industry.
SOG's name was inspired by an elite joint services military unit - the Studies and Observation Group - formed in advance of the Vietnam War to conduct covert operations and sanctioned to develop and purchase their own weapons.

Since the introduction of its first products: a fixed blade knife based on the original design of the MACV SOG Fighter; the Tomcat, a folding knife; and the Toolclip, its first multi-tool; SOG has become the favored brand for specialty knives and tools by the military, law enforcement personnel, industrial tradesmen and outdoorsmen worldwide.

SOG manufactures a wide range of award-winning knives and tools, including the PowerAssist Multi-Tool, the first multi-tool that houses an assisted opening blade; the PowerLock with V-Cutter, which offers twice the plier force of all other conventional designs; the SEAL PUP one of the standard fixed blades in the industry used by Special Operations personnel; the Aegis line of premier folding knives; and the Fusion Series, a modern line of value-based knives and tools.

SOG Specialty Knives and Tools are sold nationwide. To find a dealer in your area or to learn more about SOG or Mike Iaconelli, visit

2010-02-10 19:05:30
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